Google ‘Get The Message’ marketing campaign needs RCS on Apple iPhone

For the earlier 12 months, Google has been increasingly more calling out Apple for not adopting RCS (Rich Communication Suppliers) on the iPhone. Meant to trade SMS/MMS, it has various technical developments that can improve the messaging experience between Android and iOS prospects. Google is now launching a “Get The Message” stress advertising and marketing marketing campaign in hopes that Apple will change its ideas on RCS.

If #GetTheMessage sounds acquainted, it was the hashtag appended to the Android group’s video explainer of “Texts Go Inexperienced” by Drake in June. It’s now the URL of an internet web page on android.com that lays out Google’s advertising and marketing marketing campaign for RCS on Apple telephones: 

It’s time for Apple to restore texting.

It’s not regarding the shade of the bubbles. It’s the tiny images and flicks, no texting over wifi and no be taught receipts. Apple creates these points as soon as we textual content material each other from iPhones and Android telephones, nonetheless does nothing to restore it.

Highlighted points, which embody social media testimonials and reporting, cowl low-resolution images and flicks, harmful group chat experiences, no texting Android prospects over Wi-Fi/information, broken accessibility necessities, lack of typing indicators, and absence of end-to-end encryption. All are as a consequence of iPhone’s continued use of SMS/MMS for non-iMessage conversations. Each of those six tentpoles could be merely tweeted @Apple from the website.

Google positions “fashionable commerce customary” RCS as the reply. Notably, the company’s ask is kind of specific in that it merely needs Apple to undertake RCS for messaging between Android and iOS. It talked about this obtained’t change iMessage (iPhone-to-iPhone conversations) and echoes earlier suggestions about not wanting iMessage on Android.   

There’s a extraordinarily clear reply.

Apple turns texts between iPhone and Android into SMS and MMS, out-of-date utilized sciences from the 90s and 00s. Nonetheless Apple can undertake RCS — the modern commerce customary — for these threads. Fixing the difficulty with out altering your iPhone to iPhone conversations and making messaging increased for everyone.

RCS permits for higher-res attachments (given the utilization of a cloud once more end), increased group chatting with controls, sending over information, typing indicators, and E2EE. Supported by carriers worldwide, Google talked about there are 500 million month-to-month energetic prospects as of May.

The Android Get The Message website ends by suggesting “totally different messaging apps,” along with Signal and WhatsApp. 

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Google 'Get The Message' campaign wants RCS on Apple iPhone

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